Mad Marketing

So, if you own a Mac you may have heard of this thing called MacHeist. The idea is more complicated than I wish to explain, and has generated some controversy (yay controversy!), so go check Wikipedia if you want the full details. Here's the Reader's Digest version: basically, you do these computer-related puzzles that have you looking all over the internet and you get free programs for finishing them. At the end of it all (which is probably today, from the news I'm getting), they release a bundle of apps on the cheap for public purchase. Agents (those who solve the puzzles) get a discount depending on how much they solved. Basically, this boils down to a very creative marketing strategy that happens to also be really fun.
So, the big reason why I'm passing all this info on is that if you own a Mac, you should really check out the bundle that's coming out tonight. Last years was loaded with a ton of great apps and rung in at $49 (click the Wiki for a list). I'm hoping that this year's bundle will be of equally awesome proportions. If you want to check it out, the reveal party is over at www.macheist.com at 7 PM EST tonight.

By the way, in case you are wondering, here's the list of apps I've gotten for free through doing the heists (some more useful to me than others):

• BitClamp
• Santa's Gizmo
• Overflow
• WireTap Pro
• iota-calc
• Runic
• Mouseposé
• Enigmo
• Catalog
• Wallet
• Podcast Maker
• Freeze Frame
• Voice Candy
• Billy Frontier
• Hana
• DEVONnote
• Xslimmer
• Sofa Control
• Monkey Lover