Oh those clever Brits!

A certain reader of mine both turned me on to today's topic and recently reminded me that I needed to post more, so here's a double shot for you. You know who you are.

If you've never watched Top Gear, do it. You'll see things like this:

Hosts Hammond (left) and Clarkson (right) admiring their sponsor's logo: Larsen's Biscuits.

I guess I should explain a bit. Top Gear is a show about cars. A very entertaining show about cars. In the episode featured here, the hosts decided to convert a BMW 330d into an endurance racer and run it on biofuel. The show is on BBC (BBC America here), and as such they weren't allowed real sponsors, hence the Larsen's Biscuits. Here's the other one they cooked up, Peniston Oils:

So, why all this fuss over fake sponsors? Oh, I don't know. How about one last look at the car before I go...